World Economic Forum… energized by LANXESS (January 2012)

In 2012 once again LANXESS was all over Davos: marketing campaign with banners, flags, vehicles and the LANXESS locomotive. Just as it did in previous years, specialty chemicals group has assumed a prominent position in the winter sports resort - so guests were welcomed by a town of Davos "dressed in LANXESS" at the 42nd World Economic Forum (WEF).